Quality is not an option.
Quality is not an option.

This Gary Halbert marketing quote always rings true

Delay is the death of the sale.

Gary Halbert

Given Gary’s impact on the marketing world and his apparent life experiences, it’s hard to understand the lack of a Wikipedia page dedicated to him. I suspect it has something to do with the aggressive tactics he threatens to employ against those who seek to take credit for (or water down) his works. I wonder if he ever met Harlan Ellison at a cocktail party…

…wanders off to contemplate a screenplay where Gary Halbert, Harlan Ellison, and L. Ron Hubbard are all sharing a train car to Chicago.